What do we check in an audit?
- Business name variants, such as abbreviations and suffixes
- Old addresses, suite formats and moved locations
- Phone numbers, including old tracking numbers still listed
- Duplicate listings for the same location
- The details on the client's own website
- General, local and industry directories where the business appears
The result is a list of mismatches, ordered by how easy they are to fix, with the listing address for each. For larger brands we group the findings by location so the work can be handed out and tracked.

